Market-leading mobile phone manufacturer and provider of online digital music services.
The client provides white-label online music services for a number of international customers. The catalogue contains over 2 million tracks, each with their own territorial, licensing and format restrictions.
With a growing number of customers, keeping the content fresh, relevant and exciting was beginning to overwhelm the editorial department. The problem was compounded by each client having different branding, page layouts, syndication offerings and content preferences.
Codebrain was engaged to discuss the various challenges in more detail. Through these discussions a common understanding of the problem domain and subsequent vocabulary evolved. This was crucial in avoiding ambiguities and also helped clarify an initial mental-model of the solution.
We initiated an agile development approach, enabling rapid feedback on regular software releases. This allowed the client to take advantage of opportunities that naturally arose as the sophistication of the software increased. This lead to the implementation of some more advanced features and an improved content workflow.
In our role as total solution provider we undertook:
The delivered solution comprises of a web application with sophisticated back-office system and a windows application for authoring templates using a custom markup.
The delivered solution has completely revolutionised the throughput and responsiveness of the editorial team. Tasks that would often take days can now be completed in minutes.